Brand · Curated
Sherbinski's gelato genetics, now on a New York shelf.
About The Brand
VOP stands for Voice of the Plant, the brand built by Mario Guzman, better known as Sherbinski. If you have ever bought a gelato, that is his lineage — he is the breeder credited with the gelato family and cultivars like Sunset Sherbert that reshaped what dessert-leaning flower tastes like. VOP carries that pedigree into the New York adult-use market as a flower-and-pre-roll line built on indoor-grown buds and a rotating cast of those proven genetics. The focus is the smoke itself: dense indoor flower, named cultivars, and ready-to-go pre-rolls rather than a sprawling product catalog. It is a breeder's brand first, which is exactly why it lands on our shelf.
VOP is a genetics brand, not a marketing brand — Mario Guzman's name on the gelato lineage is one of the most recognized in modern cannabis, and you can taste why on the indoor flower. We stock it because the eighths and pre-rolls give Gramercy walk-ins a direct line to that breeding pedigree without a California plane ticket.
This Week
Live markdowns from the menu, refreshed in real time.
Verified Source
Licensed New York State adult-use retail. Lab-tested product. Hyper-local Manhattan operations. Verified at cannabis.ny.gov.
VOP (Voice of the Plant) is one of the cannabis brands stocked at Green Genius NYC Dispensary in Gramercy, Manhattan. Licensed for adult-use retail under New York State Office of Cannabis Management license OCM-CAURD-24-000166, our Gramercy storefront at 214 3rd Avenue offers VOP (Voice of the Plant) for walk-in purchase and same-day Manhattan-wide delivery. Every product, including VOP (Voice of the Plant), is third-party lab-tested for potency, residual solvents, pesticides, heavy metals, and microbial contamination. The buying team reviews each SKU and records tasting notes before approving stock. Delivery covers all 17 served neighborhoods from Battery Park through Murray Hill.
Experience
Licensed adult-use cannabis retail at 214 3rd Avenue, open since 2026. Our buying team reviews third-party lab data and records internal tasting notes before carrying VOP (Voice of the Plant), serving walk-in and same-day delivery customers across 17 Manhattan neighborhoods.
Expertise
Budtenders trained on New York State OCM compliance, third-party lab-test interpretation, terpene profiles, dose calibration, and product-to-experience matching. Internal tasting notes recorded per cultivar inform every recommendation we make at the counter.
Authority
New York State licensed retailer OCM-CAURD-24-000166. Direct buying relationships with Hudson Cannabis, Rolling Green, Jaunty, Ayrloom, Camino, 1906, Holiday, Back Home Cannabis Co, Fernway, Rove, and Ruby Farms. Verified at cannabis.ny.gov.
Trust
Every product third-party lab-tested for cannabinoid potency, residual solvents, pesticides, heavy metals, and microbial contamination before shelf-stocking. COA available at counter. Cash, debit, CanPay accepted. Federal banking restrictions prevent credit cards.
VOP (Voice of the Plant) FAQ
Voice of the Plant. It is the brand from Mario Guzman, aka Sherbinski, the Bay Area breeder behind the gelato lineage and cultivars like Sunset Sherbert.
Both. On our menu VOP shows up as indoor 3.5g flower and as pre-rolls — 1g singles plus 2-packs. Exact cultivars rotate, so check the live menu for what is in stock today.
