Brand · Curated
Chicago-born premium flower, now grown for New York.
About The Brand
Grassroots started in 2014 in a house on the north side of Chicago, chasing one thing: cleaner genetics and better flower. The brand built its name on exclusive strains and craft cultivation before Curaleaf acquired it in 2020 and took it national with a 2022 rebrand. It's a flower-first label, full stop, and that focus shows in how the buds are grown, cured, and packed. In New York the product is produced through Curaleaf's NY-licensed Hudson Valley operation, so what hits our Gramercy shelf is made for the New York market, not shipped across state lines. The throughline since Chicago is consistency, batch to batch.
Grassroots is one of the cleaner big-brand flower plays in New York right now: genetics-driven, consistently cured, and priced like an everyday jar rather than a trophy. When a customer wants reliable premium bud without overthinking the strain lottery, this is a shelf we point to.
This Week
Live markdowns from the menu, refreshed in real time.
Verified Source
Licensed New York State adult-use retail. Lab-tested product. Hyper-local Manhattan operations. Verified at cannabis.ny.gov.
Grassroots is one of the cannabis brands stocked at Green Genius NYC Dispensary in Gramercy, Manhattan. Licensed for adult-use retail under New York State Office of Cannabis Management license OCM-CAURD-24-000166, our Gramercy storefront at 214 3rd Avenue offers Grassroots for walk-in purchase and same-day Manhattan-wide delivery. Every product, including Grassroots, is third-party lab-tested for potency, residual solvents, pesticides, heavy metals, and microbial contamination. The buying team reviews each SKU and records tasting notes before approving stock. Delivery covers all 17 served neighborhoods from Battery Park through Murray Hill.
Experience
Licensed adult-use cannabis retail at 214 3rd Avenue, open since 2026. Our buying team reviews third-party lab data and records internal tasting notes before carrying Grassroots, serving walk-in and same-day delivery customers across 17 Manhattan neighborhoods.
Expertise
Budtenders trained on New York State OCM compliance, third-party lab-test interpretation, terpene profiles, dose calibration, and product-to-experience matching. Internal tasting notes recorded per cultivar inform every recommendation we make at the counter.
Authority
New York State licensed retailer OCM-CAURD-24-000166. Direct buying relationships with Hudson Cannabis, Rolling Green, Jaunty, Ayrloom, Camino, 1906, Holiday, Back Home Cannabis Co, Fernway, Rove, and Ruby Farms. Verified at cannabis.ny.gov.
Trust
Every product third-party lab-tested for cannabinoid potency, residual solvents, pesticides, heavy metals, and microbial contamination before shelf-stocking. COA available at counter. Cash, debit, CanPay accepted. Federal banking restrictions prevent credit cards.
Grassroots FAQ
It started in Chicago in 2014 and is now part of Curaleaf's portfolio. The flower you buy here is produced for the New York adult-use market through Curaleaf's NY-licensed Hudson Valley operation, not brought in from out of state.
It's a pre-roll where the ground flower is dusted with THCA diamonds, a concentrated form of the plant's main cannabinoid, for a stronger, longer-lasting joint than standard flower-only rolls.
