Brand · Curated
Throwback American pre-rolls — pull one out, light it, done.
About The Brand
Anthem is Curaleaf's "the way things used to be made" pre-roll line — a deliberately classic, no-frills brand built around American-grown flower rather than novelty. It launched in 2025 and leans into a vintage-Americana look: cylindrical packs with a flip-top box, sorted simply into sativa, indica, and hybrid. The flagship Anthem Classic is a pack of 0.35g pre-rolls aimed squarely at daily and social smokers who just want a clean, ready-to-go joint without thinking about it. The line later grew with Anthem Bold, an infused pre-roll that adds THCA diamonds and strain-specific terpenes for a noticeably stronger pull. Because Curaleaf grows and processes in New York, the Anthem you buy here is made for the NY market rather than shipped in.
Most pre-roll brands either overcomplicate it or cut corners on the flower. Anthem keeps it simple — a clean pack of ready-to-go joints sorted by effect, backed by Curaleaf's grow — which makes it an easy hand-off for someone who wants a session without grinding and rolling. The Bold infused line gives us a higher-potency option on the same shelf for the customer who wants more out of one joint.
This Week
Live markdowns from the menu, refreshed in real time.
Verified Source
Licensed New York State adult-use retail. Lab-tested product. Hyper-local Manhattan operations. Verified at cannabis.ny.gov.
Anthem is one of the cannabis brands stocked at Green Genius NYC Dispensary in Gramercy, Manhattan. Licensed for adult-use retail under New York State Office of Cannabis Management license OCM-CAURD-24-000166, our Gramercy storefront at 214 3rd Avenue offers Anthem for walk-in purchase and same-day Manhattan-wide delivery. Every product, including Anthem, is third-party lab-tested for potency, residual solvents, pesticides, heavy metals, and microbial contamination. The buying team reviews each SKU and records tasting notes before approving stock. Delivery covers all 17 served neighborhoods from Battery Park through Murray Hill.
Experience
Licensed adult-use cannabis retail at 214 3rd Avenue, open since 2026. Our buying team reviews third-party lab data and records internal tasting notes before carrying Anthem, serving walk-in and same-day delivery customers across 17 Manhattan neighborhoods.
Expertise
Budtenders trained on New York State OCM compliance, third-party lab-test interpretation, terpene profiles, dose calibration, and product-to-experience matching. Internal tasting notes recorded per cultivar inform every recommendation we make at the counter.
Authority
New York State licensed retailer OCM-CAURD-24-000166. Direct buying relationships with Hudson Cannabis, Rolling Green, Jaunty, Ayrloom, Camino, 1906, Holiday, Back Home Cannabis Co, Fernway, Rove, and Ruby Farms. Verified at cannabis.ny.gov.
Trust
Every product third-party lab-tested for cannabinoid potency, residual solvents, pesticides, heavy metals, and microbial contamination before shelf-stocking. COA available at counter. Cash, debit, CanPay accepted. Federal banking restrictions prevent credit cards.
Anthem FAQ
Classic is straight flower pre-rolls — 0.35g joints in a 10-pack, sorted by sativa, indica, or hybrid. Bold is the infused version: the same flower gets THCA diamonds and strain-specific terpenes added for a stronger, more flavorful pull, and comes as half-gram 5-packs or 1g singles.
Anthem is a Curaleaf brand, and Curaleaf cultivates and processes in New York, so the Anthem on our shelf is made for the NY adult-use market rather than shipped in from another state. The brand's whole pitch is American-grown flower.
