Brand · Curated
Vireo's professional-grade flower, named for the year prohibition started.
About The Brand
1937 is the flagship adult-use line from Vireo Health, the multi-state operator behind one of New York's original licensed cultivation footprints. The name points straight at the Marihuana Tax Act of 1937, the federal law that kicked off prohibition, and the brand leans into that history as a social-justice statement. The flower is grown indoors in a fully climate-controlled, pesticide-free environment, hand-trimmed and hand-packaged, then given an extended cure and sealed in glass jars to hold terpene and aroma. Vireo's science-forward background shows up in the consistency: this is a "professional-grade" program built around historic, recognizable strains rather than chasing the latest hype cultivar. For New York, the product is grown in-state, so it's a genuine NY-cultivated brand and not out-of-state supply.
1937 gives our shelf a reliable, science-backed flower program from one of the operators that's been cultivating in New York since the early licensed days. The glass-jar packaging and long cure mean the flower shows up at the counter the way it left the grow, and the lineup runs deep enough that we can keep flower, pre-rolls, vapes, and concentrates all under one trusted name.
This Week
Live markdowns from the menu, refreshed in real time.
Verified Source
Licensed New York State adult-use retail. Lab-tested product. Hyper-local Manhattan operations. Verified at cannabis.ny.gov.
1937 is one of the cannabis brands stocked at Green Genius NYC Dispensary in Gramercy, Manhattan. Licensed for adult-use retail under New York State Office of Cannabis Management license OCM-CAURD-24-000166, our Gramercy storefront at 214 3rd Avenue offers 1937 for walk-in purchase and same-day Manhattan-wide delivery. Every product, including 1937, is third-party lab-tested for potency, residual solvents, pesticides, heavy metals, and microbial contamination. The buying team reviews each SKU and records tasting notes before approving stock. Delivery covers all 17 served neighborhoods from Battery Park through Murray Hill.
Experience
Licensed adult-use cannabis retail at 214 3rd Avenue, open since 2026. Our buying team reviews third-party lab data and records internal tasting notes before carrying 1937, serving walk-in and same-day delivery customers across 17 Manhattan neighborhoods.
Expertise
Budtenders trained on New York State OCM compliance, third-party lab-test interpretation, terpene profiles, dose calibration, and product-to-experience matching. Internal tasting notes recorded per cultivar inform every recommendation we make at the counter.
Authority
New York State licensed retailer OCM-CAURD-24-000166. Direct buying relationships with Hudson Cannabis, Rolling Green, Jaunty, Ayrloom, Camino, 1906, Holiday, Back Home Cannabis Co, Fernway, Rove, and Ruby Farms. Verified at cannabis.ny.gov.
Trust
Every product third-party lab-tested for cannabinoid potency, residual solvents, pesticides, heavy metals, and microbial contamination before shelf-stocking. COA available at counter. Cash, debit, CanPay accepted. Federal banking restrictions prevent credit cards.
1937 FAQ
It references the Marihuana Tax Act of 1937, the federal law that started cannabis prohibition. Vireo uses the name as a nod to that history and to social-justice messaging.
Yes. The brand comes from Vireo Health, which cultivates and processes its New York product in-state at its Johnstown facility, so it's a New York-grown adult-use brand.
